NAMI Do It Your Way

Welcome to NAMI Do It Your Way, our customizable fundraising program that lets you create your own mental health fundraiser for NAMI in a way that fits your interests, creativity, and community.

Unlike traditional fundraisers, there’s no set structure. You choose how, when, and where you want to raise money for NAMI.

Here's how it works:

1. Choose Your Fundraiser Idea

Think about your passions and your network. What’s something fun or meaningful you can do that would also get people to donate? Examples include:

  • Hosting a karaoke night, talent show, or open mic.
  • Selling handmade items, art, or baked goods.
  • Creating a social media challenge or awareness campaign.
  • Organizing a walk, sports event, or online fundraiser.
  • Doing something bold like shaving your head or wearing a costume for a week — and asking people to sponsor it!

2. Set Up Your Fundraising Page

NAMI provides an official “Do It Your Way” fundraising platform, where you can:

  • Share your campaign story.
  • Set a fundraising goal.
  • Collect secure donations.
  • Stream events.

You’ll get a unique campaign link to share online and with your community.

3. Use the Toolkit

NAMI provides a starter toolkit that walks you through:

  • How to brainstorm and plan your event.
  • Tips for promoting it online (social media templates, graphics, etc.).
  • Sample language and timelines.
  • Ideas for sharing your “why” and motivating donors.

4. Promote Your Campaign

Use Instagram, TikTok, school newsletters, and even posters to get the word out. Let people know:

  • Why you care about mental health.
  • What NAMI does.
  • How their donation will help.

5. Make an Impact

All funds raised go directly to support NAMI Jacksonville programs like:

  • Free peer and family support groups.
  • Ending the Silence presentations in schools.
  • Crisis advocacy and youth leadership programs.

6. Wrap It Up

  • Once your fundraiser ends, you’ll get a thank-you and recognition from NAMI.
  • You can also share a final impact post or video to celebrate and thank your donors.

In crisis? Call or text 988.   For non-emergency guidance, contact the NAMI Jacksonville Helpline: 904-323-4723 or email Helpline@namijax.org

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